Good health By Yourself – External activity :
Mega Lifesciences , Thailand organized a stall measuring more than 160 square meters displaying Nutritional ,Herbal , OTC products and health awareness programs.
The show drew more than 1000 visitors during 21st through 28 th May at the Ground floor lobby of “Central shopping Mall” at Bangkok, Thailand. Among this 688 visitors actively involved in the booth activities. 50% of the visitors purchased products from the stall.
Key communication to the visitors was how to have better health , which supplements helps you to stay healthy .
The theme for the event was “Good health by yourself”
The massive Central Shopping Mall was chosen as the venue to reach the target segment of people above 25 years .The displays at the PR boards in various floors and leaflets distributed at the mall entrance helped to drive visitors to the stall. The 160 square meter parted to four portions facing all directions had Blood pressure monitor, Bone density meter and blood checkups. Knowledge sharing by brand managers on health and products during “Good health by yourself” was value addition to the visitors. Talk shows on different health topics during week end were added attraction.
The health booklet prepared in Thai language was given to visitors. The contents covered different areas of health and related to the advantages of Nutritional supplements.
External Activities
Activities :
• Stalls and talk show
• Driving in public and providing health check up and good health advise
• Talk show an health topic
• Kick start chain of activities at Mega Thailand
• Around 1000 people came in at an event organized by Mega Thailand .
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